What’s so GREAT about long tail keywords and phrases?
Long-tail keywords are usually searched by shoppers in the conclusion of the decision making procedure: when they are prepared to purchase.To describe how this is really using really simple keyword illustrations, let’s consider a Normal decision making process a shopper goes via:
Research: Shoppers browse product pages and merchandise info and begins to study their product. Normally shoppers use highly concentrated search terms such as “bracelet” or “present for boyfriend”.
Response: Shoppers knows what they wish to purchase, have begun to filter out unwanted items and therefore are comparing the remaining listings. At this phase, they could be hunting for something more specific such as “silver necklace”.
Transaction: This can be when the shopper knows what they need and they’re prepared to purchase. Here they’re looking for very specific terms, for example, “vintage silver necklace”. As a shopper gets closer to purchasing they will generally get really particular with their search phrases and use more specific long tail keyword.
Picking great long tail keywords and optimizing your listings to these requirements may help make bring your product listings before buyers when they’re prepared to purchase.
For instance; “necklace”, “silver necklace” and “classic silver necklace” are keywords that are searched quite frequently on Etsy, however, we could guess that classic silver bracelet isn’t searched as frequently as the previous two keywords. But, it may still be very valuable due to its high-purchase objective. Furthermore, this keyword has a competition of 1/20th than that of “necklace”. Win-win!
Are long tail keywords three words or more in length?
Not always, but normally it is true. The point of a keyword is dependent upon how frequently it’s searched every month. The hottest search phrases will appear in the “head” section, popular search phrases will appear at the “long tail”.
As an example: Xylophone music: This can be a long tail term which has two words.
Womens tank tops: This really is a head query which contains three words.
Are all long tail keywords beneficial?
Regrettably not. Some long tail keywords have zero purchasing value. By way of example, “classic xylophone keys” is seldom searched. Some buyers could be on the lookout for this search term, and a couple of sellers could be earning some cash from this type of long tail keyword, it’s not likely to make you wealthy! So choose wisely.
How can I use long-tail keywords in my listings?
Your product listing keywords should contain all of the words that the buyer typed into the search box and found someplace in the description, tags or title. In case the consumer is being really specific with a longtail keyword, for example, “vintage silver necklace for mom in law”, and you find yourself being unable to place all the words in a title tag, you might want to split your tags into two or three even. For example, vintage necklace, silver necklace, necklace for mom in law. To add additional ways to place tags in your listings, you’ll have to read the Etsy seller handbook. Example of additional ways can be placing the long tail keyword near the start of your title and use the same words in your tags.
Word of warning: Using long-tail keywords can be extremely rewarding, but exercise caution. You’ll have to select long tail keywords according to your own good judgment. Do not expect a lot of buyers if you concentrate entirely on long-tail keywords because we understand that not all are searched for very often.
Create modest keyword experiments with your own listings, mixing long tail and head keywords, study your stats carefully and find a combination that works best for your store. Do not hurry to change all of your listings overnight!
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